Interactive Facebook Game
SMART FORTWO
ABOUT THE PROJECT
The smart fortwo has the essence of urban mobility in its genes. After all, it was designed specially for the needs of modern cities. With practical solutions for bringing out the best in urban life and mobility: smart city solutions.
Whether you’re rushing to an important meeting or running a quick errand, there’s no need to waste time searching for a parking space. At just 2.69 meters long, the smart fortwo slips easily into spots other drivers wouldn’t even consider—saving you time, money, and stress. Designed as the perfect city car, it’s effortless to park even on the narrowest streets and in the busiest urban areas. To bring this idea to life, we created a fun and engaging Facebook app: a game in which users searched for parked smart cars hidden in the most traffic-congested cities across Europe.
RESULTS
On average, each user spent five minutes searching for Smart cars across various cities. More than 1,000 users successfully found all the Smart cars hidden on the streets of London, Rome, Berlin, Paris, and Moscow, and one in every five users shared their results with friends.
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Creative Director
Art Director
Integrated Project
NIVEA BEARD SHOW
PRODUCT
The full Nivea shaving product line. Its new formula and improved composition make shaving faster and easier, reducing the risk of skin irritation.
TASK
Increase usage of the Nivea shaving line among young, modern men who see beards as a fashion statement. The goal was to create an engaging digital campaign that conveyed the message: a clean, smooth face is more attractive and modern than an overgrown beard.
SOLUTION
We developed an interactive campaign that highlighted the downsides of wearing a beard in a fun, memorable way. Five real participants—our “heroes”—competed in five entertaining challenges, each showcasing humorous drawbacks of having a beard.
A dedicated website with parallax scrolling technology allowed users to follow each participant’s journey. As users scrolled, they saw the transformation of unshaven faces in real time. Visitors could vote for their favorite participant, and the one with the fewest votes was eliminated from the competition. The ultimate winner received a Harley Davidson.
RESULTS
Registered users: 64,000
Video views: 652,000
Average viewing time: 3.46 minutes
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Creative Director
Art Director
Xmas B2B Project
XMAS WEBGL CARD
ABOUT THE PROJECT
Ahead of the New Year holidays, we set out to delight and surprise our clients with a one-of-a-kind website built using WebGL technology. The interactive and visually striking experience garnered widespread praise from industry peers and went on to receive multiple international digital awards.
RESULTS
Secured 3 new holiday projects from existing clients
Demonstrated our ability to combine cutting-edge technology with memorable, engaging user experiences
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Creative Director
Art Director
Exclusive Website For Bartenders
COCA-COLA BESTSELLERS’ CLUB
ABOUT THE PROJECT
A dedicated platform created to help bartenders elevate their skills in cocktail preparation and presentation, while gaining insider knowledge and professional tips from the country’s top bartenders. The platform combined education with an engaging, interactive experience to make learning both fun and practical.
RESULTS
Hundreds of bartenders participated in the project
Average session time exceeded 35 minutes, reflecting strong user engagement
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Creative Director
Art Director
WebGL Project
AHMAD TEA HOLIDAYS
ABOUT THE PROJECT
During the New Year and Christmas holidays, while updating the main Ahmad Tea Music Festival website, we created a dynamic micro-landing page using WebGL technology. The page offered a visually engaging experience that complemented the festival’s digital presence.
RESULTS
Despite the holiday season, daily traffic to the site increased by 19%
Demonstrated the impact of interactive design on user engagement.
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Creative Director
Art Director
Integrated project for the American market
LUMINOUS DIAMONDS
ABOUT THE PROJECT
Fluorescence is a sign of a diamond’s natural origin and its ability to emit a glow in various colors and shades. This effect is typically visible under ultraviolet light. In daylight, these stones look like ordinary diamonds, but under the neon lights of a dance floor they seem to ignite with blue sparks and glow mysteriously. ALROSA Diamonds decided to harness this striking characteristic.
SOLUTION
To launch the new collection of fluorescent diamonds, we created a campaign tailored for the American market, featuring a website enhanced with WebGL animation. The campaign’s slogan, “Follow Your Inner Light,” became the foundation of the visual and emotional narrative. To bring the concept to life, we invited seven influencers to share their inspiring personal stories. In the campaign, the fluorescent diamonds symbolize the inner light within each of us — a reflection of individuality, energy, and strength that empowers people to achieve their goals and shine for others.
RESULTS
The first limited collection immediately appeared in iconic U.S. jewelry boutiques, including Neiman Marcus, Wilson & Son Jewelers, and Lux Bond & Green Jewelers. Soon after, fluorescent diamonds began appearing in glossy magazines and on red carpets. Jewelry featuring glowing natural diamonds was chosen by Jennifer Lopez, Katie Holmes, Lil’ Kim, and Coco Rocha, while designer Christian Siriano incorporated Luminous Diamonds into his collection presentations at New York Fashion Week for two consecutive years.
Luminous Diamonds is the first and only brand in the world to use fluorescence as a design feature.
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Creative Director
Art Director
These are just a few of the projects I love bringing to life. Over the years, I’ve created 100+ digital and integrated experiences—websites, interactive campaigns, branding, and commercials.
If you’re curious to see more of my work, don’t hesitate to get in touch—I’d be happy to show you!
OTHER CASES
