Facebook Game

SMART FORTWO

ABOUT THE PROJECT

The smart fortwo embodies urban mobility. Designed specifically for modern cities, it offers practical solutions that make city life easier.

At just 2.69 meters long, the smart fortwo fits into parking spaces other cars can’t—saving drivers time, money, and stress. It’s the ideal city car, effortless to park even on the narrowest streets and in the busiest urban areas.

To bring this benefit to life, I created an engaging Facebook game where users searched for parked smart cars hidden in some of Europe’s most traffic-congested cities.

RESULTS

On average, users spent five minutes searching for smart cars across multiple cities. More than 1,000 users found all the hidden cars in London, Rome, Berlin, Paris, and Moscow, and 20% shared their results with friends.

Creative Director
Art Director / Designer

Integrated project for the American market

LUMINOUS DIAMONDS

BRAND

Fluorescence is a natural property of diamonds, visible under ultraviolet light, that causes them to glow in subtle colors. In daylight they appear like ordinary diamonds, but under neon or UV light they emit an unexpected, luminous glow. ALROSA Diamonds set out to turn this rare characteristic into a defining feature.

SOLUTION

To launch the U.S. debut of the fluorescent diamond collection, I developed a campaign highlighting individuality, energy, and inner strength, with fluorescence serving as a metaphor for personal light. The campaign featured a commercial produced by New York studio Laundry Service, starring seven influencers who shared their personal stories, unified in a narrative-driven film that anchored the campaign’s emotional impact. The launch was further supported by an educational animated video and an interactive WebGL-powered website.

RESULTS

The limited collection debuted in leading U.S. jewelry boutiques, including Neiman Marcus, Wilson & Son Jewelers, and Lux Bond & Green Jewelers. Fluorescent diamonds soon appeared in major magazines and on red carpets, worn by Jennifer Lopez, Katie Holmes, Lil’ Kim, and Coco Rocha. Designer Christian Siriano featured Luminous Diamonds in his New York Fashion Week collections for two consecutive years.

Creative Director
Art Director / Designer

UGC project for the launch of the new GLA

MERCEDES-BENZ SENSATIONS

TASK

To support the global launch of the Mercedes-Benz GLA, I created an engaging digital experience that expressed the brand’s values while showcasing the SUV’s key characteristics in an emotional, interactive way.

SOLUTION

We launched an interactive dance-battle on MAXIM Online, inspired by Wilfrid Brimo’s global campaign film for BBDO Paris. Users answered: “What dance drives your emotions?”

Each dance style reflected a GLA attribute—agility, power, confidence, precision, and versatility—linking the car’s personality to personal expression. Participants uploaded videos to the Mercedes-Benz Facebook community, competing for a six-month GLA test drive.

PROJECT FEATURES

Exclusive dance lessons with a professional instructor across all five styles from the Mercedes-Benz Sensations competition
Automatic aggregation of the top 20 Instagram videos using the hashtag #mbsensations, ranked by likes

Creative Director / Head of Digital Transformation

Integrated

TASK

Increase usage of the NIVEA Men shaving range among young men who see beards as fashionable, by repositioning a clean-shaven look as more attractive and contemporary.

SOLUTION

As Creative and Art Director, I led an interactive digital campaign that humorously highlighted the downsides of having a beard. Five participants, selected via street casting, faced challenges showcasing the inconveniences and absurdities of beards, competing for a Harley-Davidson.

Launched alongside a global TV commercial, the campaign featured unconventional shaving: eliminated participants were shaved with objects—ice skates, scissors, a spoon, or an axe—chosen by online viewers, making the audience active participants.

RESULTS

The campaign received strong recognition from Beiersdorf headquarters in Hamburg.

Registered users: 64,000
Video views: 652,000
Average watch time: 3.46 minutes

BEARD SHOW

Creative Director / Art Director

Digital / Film / Animation

BROWN-FORMAN ASIA

BRAND

Brown-Forman Corporation is an American family-controlled publicly traded company, one of the largest in the spirits and wine business. Based in Louisville, Kentucky, it manufactures several very well known brands throughout the world, including Jack Daniel's, Old Forester, Woodford Reserve, GlenDronach, BenRiach, Glenglassaugh, Herradura, Korbel, and Chambord.

ABOUT THE PROJECT

In 2025, I partnered with the global alcohol leader Brown-Forman, specifically with its Asia branch. As Creative Director of Art and Designer, I developed a range of creative projects—from animated videos to banners and stakeholder presentations—showcasing the entire region. These videos were also used to help secure increased budgets for new initiatives and promotional activities.

Creative Director
Art Director / Designer

Digital / Brand Identity

PACT CAPITAL NEW YORK

BRAND

Pact Capital’s mission is to help companies reduce their carbon footprint and accelerate the transition to a net-zero economy, going beyond climate neutrality to create positive climate impact.

TASK

In 2025, I was commissioned by Pact Capital (New York) to refresh the brand’s visual identity, making it more innovative while clearly expressing its core values. The project included redefining the look and feel and applying it to a new website.

SOLUTION

The rebranding was guided by Pact Capital’s core values defined in the brand platform: Direct, Simple, Trustful, and Educative. These values—developed through extensive internal and external research—define Pact’s voice and personality and served as the foundation for the new visual identity.

Bold, clear design choices were used to create a contemporary and innovative brand system adaptable across both digital and offline touchpoints. The website design emphasizes generous white space, strong visual hierarchy, and the use of 3D elements to add depth and clarity. Together, these elements reinforce Pact Capital’s credibility, transparency, and forward-thinking approach, resulting in a cohesive and impactful brand experience.

Creative Director
Art Director / Designer

WebGL Website

AHMAD TEA HOLIDAYS

ABOUT THE PROJECT

During the New Year and Christmas holidays, while updating the main Ahmad Tea Music Festival website, I created a dynamic micro-landing page using WebGL technology. The page offered a visually engaging experience that complemented the festival’s digital presence.

RESULTS

Despite the holiday season, daily traffic to the site increased by 19%
Demonstrated the impact of interactive design on user engagement.

Creative Director
Art Director / Designer

Website / Corporate identity / Logo

MANGOBAY NEW YORK

BRAND

Mango Bay is more than a restaurant—it’s a cultural experience. Guests are transported to the sun-soaked beaches and vibrant streets of the Caribbean while staying rooted in Fort Greene, Brooklyn. At its heart, the kitchen blends culinary innovation with the Afro-Caribbean palate. Under Executive Chef London Chase, every dish is crafted with the freshest ingredients, ensuring authenticity and exceptional quality. The atmosphere completes the experience, with vibrant interiors reflecting Chef Chase’s heritage and Caribbean culture.

TASK

For the launch of a new Manhattan restaurant, I was commissioned to create the logo, full brand identity, and website.

SOLUTION

Drawing on Afro-Caribbean history and culture, I developed a visual map inspired by traditional patterns, historical references, and cultural symbolism. These insights informed an authentic logo and cohesive identity. The brand system shaped the website design, integrating refined animations and micro-interactions that evoke the rhythm, warmth, and flavor of the Caribbean while clearly conveying the restaurant’s values.

RESULTS

Within five months of launch, the restaurant was fully booked. Within ten months, Mango Bay earned recognition in the Michelin Guide—affirming the brand’s impact and successful market positioning.

Creative Director
Art Director / Designer

WebGL website

XMAS CARD

ABOUT THE PROJECT

Ahead of the New Year holidays, I set out to delight and surprise my clients with a one-of-a-kind website built using WebGL technology. The interactive and visually striking experience garnered widespread praise from industry peers and went on to receive multiple international digital awards.

RESULTS

Secured 3 new holiday projects from existing clients
Demonstrated my ability to combine cutting-edge technology with memorable, engaging user experiences

Creative Director
Art Director

UX/UI development for the world’s largest diamond producer

Oh!DIAMOND

ABOUT THE PROJECT

First e-commerce platform launched by the brand.

The project objectives included:

Showcasing the full range of diamond products along with detailed supporting information
Automating diamond sales through an online store
Enabling made-to-order diamond purchases
Managing payment processing and transaction control

The website also supports auctions and provides an interactive, flexible user experience. Diamonds are listed with detailed descriptions and advanced functionality for search, filtering, and sorting.

For each gemstone, custom-generated infographics visually represent its specifications and clarity characteristics. The platform also supports the creation of interactive 3D diamond models, allowing users to zoom, rotate, rewind, and manipulate the stones in real time.

Purchases can be completed using multiple currencies.

RESULTS

In 2023, the company generated USD 3.8 billion in revenue
YoY growth: +9%
The cost of diamond sales also increased by 14%, reaching USD 2.1 billion

Creative Director
Art Director / Designer

Exclusive Website For Bartenders

COCA-COLA BESTSELLERS’ CLUB

ABOUT THE PROJECT

A dedicated platform created to help bartenders elevate their skills in cocktail preparation and presentation, while gaining insider knowledge and professional tips from the country’s top bartenders. The platform combined education with an engaging, interactive experience to make learning both fun and practical.

RESULTS

Hundreds of bartenders participated in the project
Average session time exceeded 35 minutes, reflecting strong user engagement

Creative Director
Art Director

Social / Brand identity / Animation

P·L·A·Y

BRAND

PLAY is a private, high-end party brand created for lovers of techno music and immersive atmospheres. The brand produces exclusive pop-up events around the world, transforming unconventional locations—such as theaters, museums, and cultural spaces—into curated audio-visual experiences with a distinctive identity and mood.

PLAY events are intentionally intimate: access is limited, invitation-only, and designed for a close community of friends and like-minded individuals. The brand collaborates exclusively with top-tier international DJs, creating unforgettable nights that merge music, space, and visual storytelling.

ABOUT THE PROJECT

For PLAY, I developed the complete visual identity of the brand, including logo design, typography, social media assets, and promotional video content. The project focused on promoting one of the brand’s most successful events, featuring Âme, the renowned DJ duo from Berlin.

Âme is a German house and techno duo consisting of Kristian Beyer and Frank Wiedemann. Active since 2001, the duo is known for its deep, emotional sound rooted in Chicago house and Detroit techno. They have released music on influential labels such as Ostgut Ton and Sonar Kollektiv, and together with Dixon, they co-founded and manage the Berlin-based label Innervisions.

For the Dubai event series, I reworked the original PLAY logo and designed a custom Arabic version, adapting the brand identity to the local cultural context while maintaining its core aesthetic and exclusivity.

Creative Director / Art Director / Designer

Interactive Off-Road Experience

VW TOUAREG

ABOUT THE PROJECT

To showcase the off-road capabilities of the new Volkswagen Touareg, I developed an interactive digital experience that literally broke the boundaries of the website itself.

Users arrived on a landing page featuring a controllable banner in the site header. Using either keyboard arrow keys or the mouse, they could drive the vehicle directly on the page. The car’s movement was deliberately programmed so that it would leave the visible frame, break through the website’s borders, and transition seamlessly onto the project’s promotional page—symbolically demonstrating the Touareg’s ability to go beyond limits.

This playful, immersive mechanic allowed users to explore the vehicle’s unique off-road features in an engaging way and easily sign up for a test drive on the promo page.

RESULTS

The campaign achieved a total sales growth of 18.7%.

Creative Director
Art Director

These are just a few of the projects I love bringing to life. Over the years, I’ve created 100+ digital and integrated experiences—websites, interactive campaigns, branding, and commercials.

If you’re curious to see more of my work, don’t hesitate to get in touch—I’d be happy to show you!